Personal Brand | On Message

So many people who I follow on twitter seem to be constantly on message.  What I mean by that is that they constantly post about a singular subject.  It may be IP Networking.  It may be cycling.  It may be the environment.  They are on message.  They have a lot of followers. 

If you’ve been reading this blog for any amount of time (which only a very few have) you’ll know that I kind of wander from topic to topic.  I’m almost never on message.  I don’t have a lot to say about the industry that I work in.  I don’t have a lot to say about the apocalyptic nature of our relationship to the climate.  I don’t have a lot to say about cycling.

I’ve got a little to say about each of these topics, and many more.

Recently, I noticed a number of my “followers” on twitter abandoned me.  I’m sure it’s because I wasn’t tweeting enough about what they originally followed me for.  Perhaps I pissed someone off with a few to many tweets about politics, the climate, or occupy wall street.

I don’t know.

But I do know this, I’m way more than one-dimensional.  And so are most of the people out there in the Internets.  I wish more people would take the risk of being “off message” once in a while.  They’d been more interesting.

4 thoughts on “Personal Brand | On Message

  1. Funny you should mention it. I, too, wander from topic to topic in my blog. For example, I wrote my first music review yesterday, which for me is quite random. I do it because I’m in a place right now where I’m just not sure when door I’ll go through next, and I’m not yet ready to close any of them. And I’m really enjoying that for now.

    I met a woman last month who’s social media presence is in direct support of her business. She mentioned that people followed her on Twitter because of their specific interest in her area of expertise, and wouldn’t welcome off-topic tweeting. And I guess there are people who set up their Twitter accounts with the specific intention of following trends in one specific topic.

    As far as I know, you’re not trying to market yourself as a domain expert, so I see no reason why you should restrict your social media presence to a single topic.

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    1. Yeah, I’m just kind of rallying against this new phenomena of self marketing. While I do think that there are a few domains in which I might consider myself an expert, I’m not marketing myself as such precisely because it would be self limiting.

      I guess what i’m getting at is this, if someone feels a need to tweet “on message” for a business reason, then perhaps that person ought to set up a separate “business” account rather than a personal account.

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  2. I used to have a blog which explored different topics more freely. I have interests in lots of different subjects, but I found that I was trying too hard to please everyone on one blog, when only certain people would be interested in my food posts, others would be interested in my cultural posts, etc. There wasn’t much overlap between subjects.
    For me, I spent too much time worrying I wasn’t writing enough about one topic or another, so I decided to split my blogging into three separate blogs, each with its own specialized topic of interest. I have two twitter accounts related to two of those blogs. It actually frees me from worrying that I’m boring a percentage of my readership, and know that those who subscribe to my biking blog are genuinely interested in reading about my biking, and not just waiting for a post on a different subject. It works for me, but I realize that it’s not for everyone.

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    1. Interestingly, I just gave up maintaining multiple blogs. This was largely due to the fact that I was not able to consistently write something meaningful on each one.

      Don’t get me wrong, I do appreciate focus — I just sometimes wonder about why people seemingly are afraid to show that they’ve got multiple interests.

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